We asked New Zealanders up and down the country to have a beer, have an idea, and save the entire world.
SPARK – Black Sheep
On International Families Day 2018, SPARK celebrated the Black Sheep. Those that ensure every family’s a little different. A little weird. A little less boring.
We showed the Black Sheep our appreciation through a series of special family portraits that featured in OOH and social. Because without a black sheep, no family would ever be the same.
P.S. If you don’t know who yours is, it’s probably you.
ASB – All Blacks
It takes a country to make an All Black. So to launch ASB’s All Black sponsorship, we created a campaign that celebrated all of the different Kiwis behind our men in black.
Toyota – Bermulander
Toyota have backed Emirates Team New Zealand since day one. This time around they were competing in Bermuda on the other side of the world. So we decided to ask the local Bermudians to get behind the boat, and give us the home advantage.
And they did.
NZOC – Earn The Fern
Pitch-winning campaign for the New Zealand Olympic Commission.
Earn The Fern gave the winter athletes from all disciplines something that brought the wider group together – a new understanding of the fern they wear.
Toyota – Signature Class
We wanted to find a uniquely Toyota way to bring to life the benefits and of Signature Class in a positive and celebratory way. We visited the factory, and found some great people we knew could tell the story perfectly.
A series of print ads from my first year in the ad world.
TUI ‘Beer around here’ POS posters.
CONSUMER ‘No-knock’ full-page print.
FOREST & BIRD NZ ‘Some can’t be replaced’ full-page print.