I help brands fist-bump the universe.
At the heart of my work is a belief that we shouldn’t have to choose between making something powerful, and making something entertaining.
I think laughter is a brilliant trojan horse for effective, meaningful, and memorable work. It’s how we’ve always snuck the truth past the guards.
I love finding tension in briefs, and ‘the right amount of wrong’ in ideas - because nobody wants to make wallpaper, when they can make dents.
Artful, crafted, interestingly-shaped dents.
Recently I created a ritual for a burger, dropped a supermarket aisle in the middle of an ultramarathon, produced the world’s most effective mobile campaign, and had 100,000 teenagers dancing to a government PSA - about washing their hands.
In my spare time I like to fish, cook, watch football, and boogie-board.
I’m yet to try them all at once.
Lastly, I recently became a dad.
I describe the experience as swapping all of my energy, for happiness.
Experience & training:
2023 – Present: Mother London
2018 – 2023: Colenso BBDO NZ
2015 – 2018: Saatchi & Saatchi NZ
2014 – 2015: Ogilvy & Mather NZ
2010 – 2014: Bachelor of Visual Communication Design, 1st Class Hons, Massey University Wellington.
Partnership:
I’ve teamed up with Israel Medeiros, and I’m in heaven. https://israelmedeiros.work/
Contact:
I’ve been the beneficiary of some amazing creative mentors, and I love to pay it forward.
If you’re a young creative - please reach out. I heard my linkedIn photo was intimidating. Don’t listen to it. I toast granola on the weekends.